Press Releases
FOR IMMEDIATE RELEASE
EASY STREET® UNVEILS ITS NEW LOOK
WINDSOR,
Conn.
–
November 19, 2008–
Easy Street®, the statewide
commuter van service designed to help people get to and from their jobs in a
convenient and economical way, is happy to announce its brand new design. The
fresh, new look features elements intended to reflect the earth, wind, and sky,
in an effort to demonstrate how vanpooling is good for the environment. The new
design concept, which is already receiving positive feedback from the public,
was created with the notion of preserving the original basic elements that have
supported the Easy Street® brand image in terms of quality and
reliability. In addition, fresher, innovative elements and colors were used to
emphasize Easy Street®’s positive impact on the environment.
Effective immediately, the new look will be used as widely as possible – as decals on Easy Street® vans and all promotional tools, such as advertisements and websites.
The
decision to update the look was made in order to align Easy Street®
with the recent re-branding of The Rideshare Company, the company that operates
Easy Street®.
“The new look of Easy Street® is fresh, contemporary, and easy to read,” commented Jon Colman, CEO of The Rideshare Company. “It aligns perfectly with the new image of The Rideshare Company, and was superbly done.”
With an impressive history of providing commuter van service, Easy Street® has established itself as the alternative solution for people who commute to and from their jobs. Given the ever changing economic climate, volatile gas prices, and concern for the environment, Easy Street® found it essential to acclimate itself to these latest trends, and hence developed a new look that will help to reconstruct the brand in such a way that fulfills the need of the new era.
About Easy Street®
Easy Street® is a statewide commuter van service sponsored by The Connecticut Department of Transportation and operated by The Rideshare Company. Designed to help people who live or work in Connecticut get to their jobs, Easy Street® offers over 300 routes daily transporting 3,000 riders. For more information, call 1-800-972-EASY (3279).
About Rideshare
Established in 1980, The Rideshare Company is committed too improving the daily business commute for those who live and work in the Northeastern United States with innovative transportation solutions, Rideshare is able to meet its goal day after day, which is to make trips to work easier, less costly, more convenient, and environmentally friendly. Visit Rideshare on the Web at www.rideshare.com.
For Easy Street® or The Rideshare Company media enquiries, please contact Nanci Fitzgerald, Vice President of Business Development at 800.842.2150 ext. 102 or at nfitzgerald@rideshare.com.
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